LF USA has acquired Beyond Productions LLC, the apparel and accessories company led by Beyoncé and Tina Knowles. Beyond Productions is a designer and licenser of women’s fashion apparel and accessories whose brands include House of Deréon, Deréon, Curvelicious and Miss Tina. In addition, LF USA has entered an endorsement agreement with Beyoncé for House of Deréon and Deréon.

In an interview Monday in New York with Beyoncé and Tina Knowles, Rick Darling, president of LF USA, and Bruce Rockowitz, president of Li & Fung (Trading) Ltd., they all spoke about their desire to expand the brands globally.
“We’re at the point where we wanted to have more growth, and we needed someone who was global,” said Tina Knowles, creative director. “We’re very interested in taking the brand international, and L&F is the best at that.” She said the brand already has some distribution in Greece, Canada and China.
Darling explained that LF USA, which became acquainted with Beyond Productions through its 2009 acquisition of Kids Headquarters, is in the midst of expanding its portfolio of proprietary brands, “and this is a great addition.”
“I think the brand hasn’t really been pushed the way that it could be. It’s done really well in a certain marketplace, and we think there’s a huge opportunity internationally that’s never been exploited,” said Darling.
Rockowitz added that the acquisition will benefit from Li & Fung’s completion of its LF global network of LF USA, LF Asia and LF Europe. “Beyoncé is such a big name, and with her mother, the team is really strong and it has a global following,” he said. Darling added that he hopes LF USA will source as much of the product as they can themselves.